M&B sign exclusive deal to develop Open Air Theatre at Wicksteed Park

Event promoter M&B has signed an exclusive deal to produce a series of live entertainment events  at Wicksteed Park. The company will create the Wicksteed Open Air Theatre with between 10 – 15 outdoors shows per year from 2021.

The company has big plans for a range of music, comedy and family-friendly events. A huge announcement regarding the first outdoor event in 2021 will be released this Monday ( July 27th 2020).


M&B present live entertainment events across the UK and have successfully worked with Wicksteed Park Pavilion on a series of indoor sell-out shows.


As well as working on the big outdoor events, M&B will also continue to work on a programme of  indoor shows in the Pavilion with Martin Kemp, Russell Kane and Jason Manford amongst those already booked for 2021.


M&B operations director James Penny said working with Wicksteed Park presents an exciting opportunity.


James commented We are extremely happy to sign this deal with Wicksteed Park as we see this as a very exciting and dynamic partnership.


Wicksteed Park is a fantastic venue to work with and the Open Air theatre  will offer something special to both artistes and audiences.


M&B work with some of the biggest names in comedy,  music and sports and will bring a host of internationally renowned stars to Wicksteed Open Air Theatre over the coming years, which we see as great for Northamptonshire and beyond.


We currently have two big events planned for June 2021 with some huge plans beyond that. M&B will also continue to book shows for Wicksteed Park’s indoor venue.


The partnership will see us handle the production of each event and manage all marketing, ticketing and box office requirements.

Wicksteed Park is hugely important for the local area and we look forward to working together with the management team on developing further plans.


We look forward to a fruitful partnership with the Park. This new deal to create the Open Air Theatre allows us to continue working to secure a bright and exciting future for this phenomenal venue .”


It is hoped the partnership will deliver an exciting new chapter for Wicksteed Park. M&B has delivered some hugely successful events at the Pavilion and the opening of Wicksteed Park Open Air Theatre will allow for huge season events in years to come.


James added:  “We are excited to announce our first big event on Monday.  We are now working not only on next years line-up but on 2022 and beyond. We cannot wait to reveal what we have planned!!.”



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