The Possibilities

PRODUCT & PRODUCT DESIGN

Cross-functionally plan product offerings alongside the engineering team and develop brand launches, offer support and manage business impact.

MARKETING

Execute cross-channel content that acquires and engages members throughout the customer journey.

BRAND & CREATIVE

Development of Wicksteed Open Air Inc.’s brand visuals and strategy for a memorable and relevant look and feel.

STRATEGY & OPERATIONS

Provide best-in-class white glove service to our clients from catalog onboarding, campaign strategy to execution, as well as develop and execute processes to support Wicksteed Open Air clients, customers and internal teams.

On Inclusion

WE TRAIN INTERNALLY

To encourage a diverse talent pipeline and mitigate bias in hiring, Wicksteed Open Air managers undergo training in structured interviewing and are encouraged to enroll in courses on the Psychology of Diversity and Unconscious Bias.

WE RALLY AROUND BIPOC INFLUENCERS

All casting proposals represent a range of attributes including age, ethnicity, size and physical ability. We hold quarterly roundtables to provide our creators with tips and tools for creating impactful content, as well as panel sessions on the importance of inclusive content.

WE PARTNER WITH DIVERSE DESIGNERS AND BRANDS

We make it a priority to increase exposure on our platform for designers and brands founded and/or led by people in historically underrepresented communities through our product and marketing initiatives. This includes representation in our marketing and brand creative, as well as surfacing products in our merchandise and trends experiences.

WE REPRESENT ALL WALKS OF LIFE

In addition to facilitating workshops to ensure our marketing team approaches its work with a lens of diversity, equity and inclusiveness, we strive to give members of underrepresented populations at least 50% representation in marketing collateral, dedicated monthly editorials and increased brand representation sitewide.